Why Choose Leasing.my

Innovative lease platform for digital assets.

Leasing.my has introduced a digital leasing model for digital real estate, a Brand as a Service (BaaS) platform that enables businesses with limited capital to utilize premium domain names as brands, setting them up for success. The leasing model is transparent and easy to initiate, with minimal risk involved.

Commercial leases have enabled brick-and-mortar businesses to acquire prime real estate without the need for significant upfront capital investment. Nowadays, leases are a common way for businesses to begin operations. In the current digital age, where software and innovative technologies are transforming industries, having a strong brand is crucial for startups to establish their digital real estate. However, obtaining premium domain names can be expensive, just like acquiring prime physical real estate, with some domains costing millions of dollars.

Commercial leases have proven to be effective, and digital leases can be equally successful with a few key modifications. There are no long-term lock-ins, and lessees can cancel the lease at any time, for any reason. Given the high failure rate of businesses, with 90% failing within five years, and 50% failing in the first year, digital leases offer lessees greater flexibility and less financial risk. Alternatively, for the 10% of businesses that succeed, lessees can opt to lease for as long as they require.

The Importance of Brand Perception


“Your brand is what people say about you when you’re not in the room.”

Jeff Bezos / Amazon

The Power of a Killer Startup Name

“Your startup’s name is a critical aspect of its success. A well-chosen name that is easy to spell and memorable can make all the difference when it comes to attracting investors and customers alike. As an entrepreneur, you need to be prepared to tackle challenging issues such as naming your company with careful consideration. It may seem daunting, but if you take the time to do it right, the results can be truly game-changing.

When you present your startup to investors, you want to make sure that every aspect of your pitch is polished and professional. A poorly chosen name can give the impression that you lack attention to detail and focus, which can be a major turn-off for potential investors. Conversely, a strong domain name and a well-designed logo can elevate your startup’s credibility and make you stand out from the competition.

Remember that settling for an average or mediocre name can hold you back, and may even harm your chances of success. Take the time to research and brainstorm potential names, and don’t be afraid to seek feedback from trusted advisors or colleagues. Your startup’s name is an investment in your future, and it’s worth taking the time to get it right.”

– Allan Saw / Founder of Leasing.my

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